Project Snapshot: Education and Workforce
Adapting a Career Education campaign for local audiences
When it came to the state’s Career Education (CE) programs, California had a problem: the people they wanted to recruit didn’t know what CE was or what it could do for their lives. So, the state decided to challenge its community college system. In order to change the perception of “career technical education (CTE)” schools across the state needed to re-think how they were communicating their programs and find ways to adapt a statewide campaign for local audiences.