Sacramento’s youth get their ride on with RydeFreeRT

When Sacramento City Councilmember Jay Schenirer teamed up with Sacramento Regional Transit to offer free public transportation to youth in order to tackle chronic absenteeism in schools, 他得到利澳彩票的全力支持. When he asked 3fold to team up and help get the word out, 利澳彩票都热情地参加了, 准备好让项目成功了.

RydeFreeRT登陆页面图像
RydeFreeRT登陆页面图像
RydeFreeRT Pass卡图像
圣体RT Ryde自由RT图像

所面临的挑战

Nothing should keep kids from getting to and from school or after school jobs.

When Sacramento City Councilmember Jay Schenirer teamed up with Sacramento Regional Transit to tackle this very issue, 他得到利澳彩票的全力支持. When he asked 3fold to team up and help get the word out, 利澳彩票都热情地参加了.

Kids who attend school regularly do better in school, leading to a stronger work force. The program also offers working parents more transportation options.

The RydeFreeRT program is focused on combatting chronic absenteeism in schools and offering area youth more options for transportation to and from after-school jobs. 与RydeFreeRT, youth (transitional kindergarten through 12th grade) can ride the entire Sacramento RT transit network, 包括萨克拉门托RT巴士, 轻轨, and SmaRT Ride on-demand microtransit service, 整天, 一周中的任何一天, 一整年.

The program also hopes to create lifelong public transit riders by instilling the habit at a young age. 研究显示, the more people ride transit the higher a city’s quality of life tends to be, not to mention the positive impact on the environment it creates in the long run.

“By eliminating transportation barriers, we’re increasing chances for more young people to succeed in school, 事业和生活.”

Jay Schenirer
Sacramento City Councilmember, District 5

利澳彩票的方法

01.

Take stakeholders beyond the idea to become contributors to the solution.

与萨克拉门托RT合作, 萨克拉门托市, and Sacramento City Unified School District (SCUSD), we were able to involve each stakeholder in the overall strategy. Gathering stakeholders into a single place ensured everyone could understand each other’s priorities and concerns. This created opportunities to problem solve and align in the community for the benefit of everyone.

02.

Find out what actual youth riders think and want to know.

We recruited an all-youth focus group to tell us what they wanted to see and hear about the program and what would inspire them to ride. This gave kids a feeling of ownership for the program, leading to an authentic and enthusiastic influencer team for reaching their peers.

Their feedback was key to the creation of the name, 品牌, and overall look of the program materials and awareness campaign. This included take home packets distributed to all the SCUSD schools and handed out to students, 一种公交卡设计, and a landing page featuring key information about the program: RYDEFreeRT.com

03.

把话传出去.

With the partners aligned and actively involved, they were key to pushing information about Ryde Free RT out to their respective audiences. 扩大这些努力, 3fold supported Sacramento RT by creating assets for use in traditional out-of-home advertising, 包括总线包装, 广告牌, 以及印刷和数字广告.

另外, 发布会前两天, we hosted a press tour with two radio opportunities and one Spanish TV opportunity, as well as other media outreach activities. Media efforts led to more than 90 media placements locally, statewide, and nationally.

04.

举办一次难忘的发布活动.

By hosting the Ryde Free RT event at a local high school instead of a transit station, the event positioned youth riders as the heart of the program. It was more than a transit initiative, it was about helping a city’s kids reach their potential. The youth influencer team gave human faces to the story, leading to more engaging stories and boosting media coverage.

Student riders were key participants in the speaking program, which also included: U.S. 国会女议员多丽丝松井, 萨克拉门托市长达雷尔·斯坦伯格, Sacramento RT General Manager/CEO Henry Li, Sacramento City Unified School District Board President Jessie Ryan, and Vice President of External Affairs for Sutter Health Keri Thomas. Councilmember Jay Schenirer acted as MC and keeping the audience energized.

About The Sacramento Regional Transit District

The Sacramento Regional Transit District, 通常称为SacRT, is the agency responsible for public transportation in the Sacramento, 加州地区. 它成立于4月1日, 1973, as a result of the acquisition of the Sacramento Transit Authority.

让利澳彩票谈谈.

Talk to one of our strategists about your challenges and how we can help. 对利澳彩票. 没有压力.

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